Email: soha@forwardtraining.me

Executive, Leadership, and Team Coaching
Evidence-Based Coaching for Sustainable Performance | UAE, Saudi Arabia, GCC
WHAT IS COACHING?
​Coaching is a disciplined, goal-focused process designed to strengthen leadership judgment, behavioral awareness, decision quality, and performance sustainability. It is not advisory consulting. It is a facilitative partnership that increases clarity, accountability, and execution discipline.
All engagements are delivered by an ICF certified executive coach, adhering to International Coaching Federation standards and professional ethics.

OUR COACHING SERVICES

Executive Coaching:
Partnering with C-suite executives and senior leaders to strengthen strategic clarity, influence, stakeholder alignment, and performance under pressure.

Team Coaching:
Strengthening collective performance by improving alignment, accountability, trust, and collaborative execution within leadership and cross-functional teams.

Leadership Coaching:
Supporting emerging and established leaders to deepen self-awareness, improve communication precision, and build leadership maturity aligned to organizational demands.

Career Transition Coaching:
Supporting senior professionals navigating role transitions, leadership advancement, or strategic repositioning with structured clarity and disciplined planning.
OUR COACHING APPROACH
Coaching engagements are structured around measurable objectives and organizational alignment.

Assessment-Driven:
Integration of validated psychometric tools including Leadership Circle Profile™, EQ-i 2.0®, Resilience at Work®, and DISCflex® to provide data-informed insight and track development progress

Non-Directive Coaching Methodology
Coaching is facilitative, not advisory. Leaders are guided to generate their own insights, decisions, and accountability frameworks, strengthening ownership and long-term behavioral change.

ICF Standards:
All engagements follow International Coaching Federation (ICF) competencies and ethical guidelines.

Confidential
Coaching conversations are confidential, allowing leaders to address challenges openly.
WHY PARTNER WITH FORWARD TRAINING & CONSULTING

Certified Practitioners
Delivered by an ICF certified executive coach.

Evidence-Based Frameworks
Coaching integrates behavioral science and validated psychometrics to ensure measurable and sustained development.

Strategic Alignment
Engagements are aligned to business priorities, leadership expectations, and performance objectives ensuring individual growth translates into organizational impact.
BUILDING CAPABILITY. SUSTAINING PERFORMANCE.
Sustained performance requires more than capable leaders.
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It requires aligned executive teams, disciplined leadership practices, and structured accountability that converts strategy into execution.
Through executive coaching, validated psychometric insight, and structured leadership integration, we strengthen decision quality, communication precision, and adaptive capacity.
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From high-potential development to recalibrating executive dynamics, engagements are performance-focused and designed to improve how organizations function under pressure and sustain results over time.


